Carolina Werle
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Awards & Distinctions

Recognition & Awards

Research Awards

2026 – Best Paper Award — AFM

Red today, green tomorrow? How packaging color shapes identity continuity and acceptance of hybrid meat products

Annual Conference of the French Marketing Association (AFM)

Sumayya Shaikh, Kelly Haws, Amanda Pruski Yamim, Carolina O.C. Werle

2025 – Best Paper Award — Montpellier

Cereal versus Pulses: What Category of Ingredients Drives the Consumption of Veggie Proteins?

Journée du Marketing Agroalimentaire de Montpellier

Carolina O.C. Werle, Amanda Pruski Yamim, Gaëlle Pantin-Sohier, Fanny Thoma

2023 – Best Paper Award — Montpellier

Comment le type d’alcool influence de façon biaisée l’évaluation des boissons alcoolisées et impacte les comportements à risque

Journée du Marketing Agroalimentaire de Montpellier

Jerry Grimes, Carolina O.C. Werle, Amanda P. Yamim

Student Awards

2026 – Best Paper Award — AFM

Red today, green tomorrow? How packaging color shapes identity continuity and acceptance of hybrid meat products

Annual Conference of the French Marketing Association (AFM) Sumayya Shaikh, Kelly Haws, Amanda Pruski Yamim, Carolina O.C. Werle
2025 – Best Paper Award — Montpellier

Cereal versus Pulses: What Category of Ingredients Drives the Consumption of Veggie Proteins?

Journée du Marketing Agroalimentaire de Montpellier Carolina O.C. Werle, Amanda Pruski Yamim, Gaëlle Pantin-Sohier, Fanny Thoma
2023 – Best Paper Award — Montpellier

Comment le type d’alcool influence de façon biaisée l’évaluation des boissons alcoolisées et impacte les comportements à risque

Journée du Marketing Agroalimentaire de Montpellier Jerry Grimes, Carolina O.C. Werle, Amanda P. Yamim

Student Awards

2025 Runner-Up · Best PhD Dissertation — AFM

« Rethinking Food Consumption Towards Sustainable Living »

French Marketing Association (AFM)

Sumayya Shaikh

2025 Best Master Dissertation — AFM

« Money to Burn: The Effect of Virtual Premium Currency on Consumer Spending in Gamified Settings »

French Marketing Association (AFM)

Anastasiia Bestsenko

HDR Direction

Feb 2019 Habilitation à Diriger des Recherches

« Comprendre le comportement du consommateur selon la cognition incarnée et située : apports du modèle Act-In »

Caroline Cuny

Doctoral Supervision

PhD Dissertations Supervised

Six doctoral researchers supervised to completion at IREGE, Université Savoie Mont Blanc and Grenoble Ecole de Management.

Ipek Nur Nibat

« Three Essays on How Consumer Animosity and Misinformation Bias Consumers' Brand-Related Judgments »

Defended September 25, 2023 · IREGE, Université Savoie Mont Blanc, France

Shiva Vaziri

« The Role of Consumer Identity in Sustainable Consumption »

Defended October 18, 2023 · IREGE, Université Savoie Mont Blanc, France

Christine Kai Lesage

« Diffusion of Green Product Innovation: Exploring Antecedents, Adoption, and Implications »

Defended December 9, 2024 · IREGE, Université Savoie Mont Blanc, France

Sumayya Shaikh

« Rethinking Food Consumption Towards Sustainable Living »

Defended June 30, 2025 · Grenoble Ecole de Management, France

Amanda Pruski Yamim

« From Judgment to Action: How Heuristics Influence Consumer Decisions »

Defended November 25, 2025 · IREGE, Université Savoie Mont Blanc, France

Rajarshi Majumder

« How Consumers Judge Others »

Defended September 1, 2026 · IREGE, Université Savoie Mont Blanc, France

Invited Talks

Invited Talks & Lectures

Invited presentations at academic institutions, government bodies, and professional associations across Europe, Brazil, and Australia.

Academic & Research Institutions
  • May 2026 MBS Montpellier Business School — Montpellier, France
  • Apr 2025 PUCRS — Post-Graduate Program in Business Administration — Porto Alegre, Brazil
  • Apr 2023 Academy of Marketing Science (AMS) — Online Seminar
  • May 2022 UFRGS — Post-Graduate Program in Business Administration — Porto Alegre, Brazil
  • Oct 2018 DELMAR Seminar, Deakin University — Melbourne, Australia
  • Jun 2018 LIP, Université Grenoble Alpes (UGA) — Grenoble, France
  • Jan 2017 Université Catholique de Louvain (UCL) — Louvain-la-Neuve, Belgium
  • Dec 2016 Université du Québec à Trois-Rivières (UQTR) — Canada
  • Feb 2016 GAEL, Université Grenoble Alpes — Grenoble, France
  • Jan 2015 COACTIS, Université Lumière Lyon 2 — Lyon, France
  • Feb 2013 Institut Paul Bocuse — Écully, France
Public Health & Government
  • Mar 2024 Ministry of Agriculture — Paris, France
  • Dec 2019 Institut Pasteur de Lille — Lille, France
  • Dec 2017 Santé Publique France — Saint-Maurice, France
  • Feb 2016 Direction Générale de la Santé (DGS) — Paris, France
  • Apr 2012 Fonds Français pour l'Alimentation et la Santé — Paris, France
  • Mar 2012 Expertise Inserm — Paris, France
  • Dec 2011 Colloque Scientifique INPES — Paris, France
Professional Associations
  • Nov 2021 Groupe Protéines et Nutrition (GPN) — Online Seminar
  • Jun 2016 Université d'Été de Nutrition — Lille, France
  • Sep 2015 Université d'Été de Nutrition — Clermont-Ferrand, France
  • Nov 2015 Institut Benjamin Delessert — Paris, France
  • Nov 2013 Fondation PiLeJe — Assemblée Nationale — Paris, France
  • Jan 2017 AFERO — 33èmes Journées Scientifiques — Toulouse, France
  • Nov 2011 Institut Pasteur de Lille · 10èmes Ateliers de Nutrition — Lille, France

Open to collaboration, invited talks and international partnerships.

If your work touches on behavioural change, food and health, consumer psychology or public policy, I would be glad to connect.

Send a message
Researcher in Consumer Psychology & Professor of Marketing

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© 2026 Carolina Werle. All rights reserved.