Behavioral intervention design for better food decisions
How the design of food based dietary guidelines influence healthier food choices in real-world settings.
Behavioral Science Researcher
Carolina is a professor of marketing and researcher based in France, working at the intersection of consumer behavior, health-related decision-making, and evidence-based interventions for behavioral change.
01 / About
Carolina O.C. Werle is a researcher in consumer psychology exploring behavioral change strategies to promote well-being in the domains of food, physical activity, and financial decision-making. Her research investigates how psychological processes influence everyday consumer choices, with a particular focus on food consumption, self-control, lay beliefs, and public policy efficacy.
“Healthier food decisions are rarely just about information. They are influenced by context, behavior and design.”
02 / Research
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Understanding how habits, context, cues and daily environments influence the decisions people make around eating.
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Designing evidence-based interventions that support more realistic and sustainable choices.
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Exploring how messages, norms and framing shape food-related behavior in everyday life.
03 / Publications
How the design of food based dietary guidelines influence healthier food choices in real-world settings.
A qualitative analysis of how culinary experts and consumers perceive edible spoons followed by a sensorial test.
04 / Teaching
Designing and evaluating interventions that shift consumer behaviour in food, physical activity and financial domains.
Understanding how context, labels, norms and environment shape everyday food choices.
Investigating how people’s intuitive theories about effort, reward and temptation influence their decisions.